Ceres Orange now in 200ml can

CERES, South Africa's premier long-life fruit juice, has launched Ceres Orange in a convenient 200 ml can.

"Orange juice is by far the most popular non-carbonated cocktail mixer across a wide spectrum of drinks and the 200 ml can has proved to be the most convenient pack size in pubs, clubs, restaurants, hotels and fast food outlets," says Corni Myburgh, Ceres Brand Manager.

"The new size provides bar tenders with better portion control and easier stockholding, thus avoiding any wastage as might be the case when pouring from large volume containers. The 200 ml can also enables customers to fill and refill their own glasses, thus allowing for a more hygienic and efficient bar service. This is particularly convenient for the airlines," he says.

The new format will be available nationally and is expected to fill a gap in the on-consumption sector of the food services industry as well as in the liquor retail sector.

Ceres Orange 200ml consists of 100% pure natural fruit juice, rich in vitamin C. It does not contain any cane sugar, colourants or preservatives. As with all other Ceres fruit juices, it has a shelf life of 12 months.

Ceres Orange complements Ceres Tomato Cocktail as part of Ceres' limited range of natural mixers in 200ml cans.