Soyfee's Choice--100% organic soybean coffee

Soy Coffee Roasters (Brooklyn, NY) recently started selling a soybean and caffeine-free blend called Soyfee's Choice via its website.

"I enjoy drinking coffee and went looking for a healthy alternative. With all the interest in soy, an organically grown soybean product seemed like a real winner," said Marina Kushner, company founder.

She worked with a company that tested a variety of roasting techniques for soybeans. "Our product is unique in that our customers can actually munch on the coffee grounds after the coffee is brewed. The grounds are perfectly healthy, and contain all the health benefits of soy like vitamins, isoflavones, genistein and daidzein. Nothing is lost in the brewing or roasting process."

The company is marketing Soyfee's Choice to health-conscious consumers who might be trying to eliminate caffeine from their diets. Decaf drinkers who already purchase more expensive Swiss Water Process Method decaffeinated coffee and women considering soy supplements for relief of menopausal symptoms are also seen as potential drinkers of Soyfee's Choice.

Soyfee's Choice comes in original non-flavored dark roast, French vanilla, hazelnut, almond amaretto and mocha. The product can be purchased in whole bean or ground forms. A 10-oz package is $9.95 plus shipping.

For more info: Soy Coffee Roasters, 877-883-9509 or www.soycoffee.com.

Edited by Judy Rice,
Managing Editor, Beverage Online