Tetra Pak Launches New Packaging System For Coffee Creamers

To meet the growing demand for single serve coffee creamers, Tetra Pak has introduced a new packaging line for the Tetra Classic® Aseptic 20 ml package. The new Tetra Pak® A1/Mini operates at more than double the speed of the earlier TCA/25 version, increasing output to 21,600 packages per hour for the 20 ml package from 9,000 packages per hour for the 25 ml package.

Outside-the-home consumption of coffee and tea is increasing steadily and approximately three quarters of consumers prefer their drinks with added milk or cream. The coffee creamer segment is growing 5.7 percent annually world wide, with estimated sales of $2.5 billion in 2005.

The new and improved version of Tetra Pak's very first package design, the Tetra Classic® Aseptic (TCA) 20 ml package, is said to be appealingly shaped, easy to open and dose and to have received strong acceptance in consumer surveys. The 20 ml volume also meets consumer demand. "The TCA 20 B package is just the right size now that coffee drinkers are using more milk," said Alex Salling, project manager at Arla Foods, one of Europe's dairies. Arla Foods has been test marketing the packaging system Tetra Pak A1/Mini along with the cardboard packer DSP Cardboard Packer 20-65, since September 2005.

The Tetra Pak A1/Mini will be released this year in selected markets in Europe, Asia, Africa and South America, with global availability scheduled for the first quarter in 2007.

SOURCE: TETRA PAK International SA